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About Us

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Who We Are

We love what we do. In fact, nothing makes us happier than delivering a product that helps you achieve your goals.

Music City Sign Company is a veteran co-owned business, employed many talented workers, serving a wide range of local businesses with their sign, print, and branding needs. The owners, Saeed Serati and David Dantzler opened the business in 2011. More than a decade later, they are known for their professionalism and full-service approach, offering all types of illuminated and non-illuminated signage, along with branded attire. Discover a truly full-service business, complete with bucket trucks and CNC routing.

Our Story

Saeed Serati with his business partner and long-time friend, David Dantzler, opened Music City Sign Company on November 1st of 2011. Dantzler with full-service embroidery skills, and Serati with signage and fiscal management, make a great team.

The business moved into a larger space on June 1, 2018, with more digital printers, new laser engraver, a large CNC router—continuing to serve customers with cutting edge illuminated and non-illuminated products, including in-house embroidery.

By early 2021, after more than nine years of hard work, Music City Sign Company, a veteran co-owned business, employed many talented workers, serving a wide range of local businesses with their sign, print, and branding needs.

Then, on April 25th, 2020… During a normal workday, a piece of equipment caught fire. The fire department could not stop the forward progress as it was an electrical fire. In two hours, the business was demolished.

A year later, Music City Sign Company was rebuilding, and had the support of countless loyal customers throughout the region. By the third quarter of that year, Music City Sign Company was back in the shop, doing business!

Today, we champion a talented team and gain new clients every day. We offer both Sign Manufacturing along with Sewing, Needlework, and Piece Goods.

Our Mission and Promise to You

Our mission is to provide a high-tech, high-touch experience for clients, and to deliver products that demonstrate both talent and professionalism. We promise to exceed your expectations, on time and within your budget.

Guiding Principles

We’re proud of the strong roots we’ve built in our community. To meet your communications needs, we’re dedicated to staying on the leading edge of technology. We  strive daily to assure a highly professional experience for clients, team and suppliers, and a focus on transparency in communications.